To gain the shopper’s attention, placing dairy products like milk, butter, ghee on the prominent spots can help shoppers easily find the item. To illustrate, in retail stores, dairy products have multiple facings and deserve that much shelf space due to their high sales and profitability on a monthly basis. Improves customer satisfaction: By creating logical product flow for categories, shoppers can easily find the items without any fuss.

This maximizes your sales for that category and improves profitability. For example, if you stock small appliances, you could place items in premium, luxury, and economical categories at the end of the aisle. This will help you to place each item in the right place with correct facings logically and decide how many items you need to put on each shelf. It includes the sales data of each category-wise item and how much it sells every month.

Helps to group items logically: While creating planograms for your retail store, consider details of each item within the category.

So, the following are some reasons why retailers should invest in visual merchandising: If a retailer is interested in maximizing sales and profitability while pleasing its shopper’s, then data-driven planograms are one of the best tools to invest in. Planograms are the visual merchandising tools, which increase your brand’s visibility with better product planning and placement. And once you convince them of your store layout, it will determine whether they need to stay or walk out. Before a shopper enters a store, the window displays will sell the product. In the retail business, planogram is the first form of selling.

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